Google AdWords is a consolidated advertising platform that allows advertisers to reach their target audience in over 150 countries using English or local languages. The platform was originally created to serve text ads on Google Search results pages under the “Sponsored Links” section only (Fig. 1-1).
Over time Google AdWords began to allow advertisers to also purchase ads across the Google Content Network. The network is made up of millions of sites and reaches approximately 75% of global internet users.
This Pay Per Click format, where advertisers pay for each click-through Google generates for them, has expanded to cover image ads, flash banners and video ads.
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