What Can AdWords Do for Me?

Let’s talk about the main benefits of using Google AdWords.

• You reach the right audience. By selecting the right keywords, you can capture searchers who are already looking for a product or service like yours. For example, a searcher looking for a website template will probably search for “HTML template” or “CSS template”.

• You promote the right message. By using a headline and two lines of descriptive text in your ad copy, you have the opportunity to communicate the main benefits of your website, service or product, to potential customers before they’ve even visited your site.

• You only pay for engagement. You only need to pay if someone clicks on your ad, but your ad will still be displayed on search results regardless. Google AdWords (or Search Engine Marketing in general) is effective because it helps advertisers reach interested audience at the precise moment that they indicate their need. We often refer to this as the “magic moment.”


• Campaigns are easy to start and manage. Anyone with a website and a credit card can have their ads live on Google in 15 minutes. You can stop campaigns whenever you like and make changes and tweaks easily.

Pricing

Text ads are charged on a Pay Per Click (PPC) basis. This means that every time someone clicks on your ad, you have to pay a set amount to Google. This ranges from $0.02 to over $100 per click, depending on your chosen keywords. You’ll always know what your cost per click (CPC) will be before you launch your campaign. Google’s PPC advertising has been enormously successful, unfortunately meaning that the CPC of many popular keywords has skyrocketed over the last few years.