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Creating Your First Campaign
Once you are ready to create your first campaign, proceed by clicking on — you guessed it — Create your first campaign . Campaign
Ad campaign settings step.
Campaign Settings
Before you go on to the next step you’ll need to take care of a few
things.
1. Be as descriptive as possible for your campaign name. You could, for example, use your main keyword topic as the name of your campaign. If you advertise in multiple countries, you could...
Setting Up an Account with Google
The site is located at http://adwords.google.com/. Follow the signup process by clicking Start Now.
1. Create a new Google Account or use an existing account.
Where to start.
2. Select your time zone and country. Please choose carefully because you can’t change the time zone or the currency of your account later. The selected time zone will be used for your account reporting and billing. You will be making payments in your selected currency.
Once...
Keyword Research
The keywords you choose to target will determine who sees your ad. You need to pick keywords that are already being used by your target audience to look for websites, products or services like yours. This may sound a little like mind reading, but it’s not as hard as you think.
First, let’s quickly go through the five key steps to picking the best keywords for your campaign:
1. If someone was using Google to look for your kind of website, product...
What Can AdWords Do for Me?
Let’s talk about the main benefits of using Google AdWords.
• You reach the right audience. By selecting the right keywords, you can capture searchers who are already looking for a product or service like yours. For example, a searcher looking for a website template will probably search for “HTML template” or “CSS template”.
• You promote the right message. By using a headline and two lines of descriptive text in your ad copy, you have the...
How Does it Work?(Google AdWords)
An example of a banner ad.
The Functionality
Google makes it easy to start using AdWords. Choose some keywords you like, write an ad, define your target audience and you’re ready to roll. Every time someone does a Google search using your keywords, your ad appears in the “Sponsored Links” section beside their search results. The concept is simple, but that doesn’t mean creating a successful AdWords campaign is easy. It takes effort and careful...
What is Google AdWords?
Google AdWords is a consolidated advertising platform that allows advertisers to reach their target audience in over 150 countries using English or local languages. The platform was originally created to serve text ads on Google Search results pages under the “Sponsored Links” section only (Fig. 1-1).
Over time Google AdWords began to allow advertisers to also purchase ads across the Google Content Network. The network is made up of...
